This is a simple but important step that helps all of us. Companies have lost their trademarks in the past because of insufficient registration by users. To keep the Bioheat® Trademark viable, anyone wanting to use it should register it. Doing so costs nothing, and has the following benefits:
- Protect the Bioheat® brand and ensure it is used consistently and responsibly.
- Demonstrate industry unity behind a brand we have collectively invested decades in building.
- Prepare for the future. Clean Fuels is now working closely with NORA with the intention of transitioning management and custodianship of the Bioheat® trademark—placing the brand even closer to the heating-fuel dealers and customers it represents.
In New York, since every fuel oil company is selling Bioheat® Trademark, every company should register it by going to the link below.
Bioheat® Trademark Agreement: https://cleanfuels.org/supporting-pages/bioheat-trademark-agreement/
Finally, note that “Bioheat®” acts as an adjective; that is it must not be used alone but only in conjunction with another noun. For example you don’t sell “Bioheat®” , you sell “Bioheat® fuel.” A few minutes today will help protect and strengthen the Bioheat® brand for the future. By registering the trademark, you also get to use the Bioheat® logo shown below.
