For the first time ever, the Empire State Energy Association (ESEA) and the Upstate New York Energy Association (UNYEA) will host a combined trade show event. This event takes the place of the UNYEA Annual Meeting & the ESEA Fall Meeting.
The 1st Annual Empire State Energy Conference will bring energy industry leaders and supporters from across New York to the Harbor Hotel in Watkins Glen, located on Seneca Lake in the heart of Finger Lakes wine country.
All ESEA and UNYEA members, as well as affiliates from across New York and the Northeast, are welcome to participate in this two-day conference, featuring:
Sponsors & Exhibitors
Business SessionsNYS DOT - Safety Roadside Inspection Demo
NYS DOT Inspector Mark Knauls
Monday August 28th - 11:00 am
Consumer Focus - Master Social Media For Your Business
Monday, August 28th - 1:00pm Seneca Room
Not only are your customers on Facebook, but they're using the site to connect with businesses. Without proper management of the page, you could be losing potential leads or your valued customers.
Propane MarketWatch Monday, August 28th - 2:00pm Seneca Room
Speaker Kim Nachbar from Crestwood Propane LLC
Speaker Todd Eldred from LP Transport
Oilheat Associates - Fuel Quality in the field today
Speaker John Levey
Monday, August 28th - 3:00pm Seneca Room
The fuels our industry provides have evolved during recent years to include biofuels and lower sulfur heating oil. Although the fuels have changed over the years, the fuel quality challenges the industry faces today are not so different than we've been dealing with since the 1950's. This session will address questions fuel oil marketers may have including;
Speaker Danny Silverman
Monday, August 28th - 4:00pm Seneca Room
Customer behaviors are not random. Whether you have 1,000 or 500,000 customers, their actions - brand new ones as well as long standing ones - tell a very compelling and predictable story. Our industry has focused too long on improper metrics, such as "cost per acquisition" of a new customer. Shouldn't the concern be the ROI in money spent to acquire a customer? In addition, when you give credits to customers, simply because that SEEMS to mollify whatever was bothering them when they called, is that money well spent?
Companies have always had a hard time answering these questions and understanding how to optimize money spent on customer acquisition and retention. This seminar will: Recap and show you enhancements to customer scoring models and focus on customer acquisitions (how to determine future customer value to help determine correct dollar spend now); customer retention (a customer saved is a customer earned),and dollars spent (what is your best ROI).
Federated Insurance - Cyber Shield™ - Protection Against Cyber & Privacy Exposures
Speaker Patrick Donahue
Tuesday, August 29th - 9:00am Seneca Room
Data breaches - the left, loss, or mistaken release of private information - are on the rise. And, it's not just a big-business problem. Identity thieves increasingly target small- and mid-sized businesses, often because they have fewer data security resources. Join us for a discussion on data breach prevention tips and learn ways you can minimize your risk of becoming a victim of costly and time consuming cybercrime
PriMedia, Inc. - Does Your Online Experience Meet Today's Customer Expectations?
Experience the Complete Integrated Customer Portal. Live Demo!
Speaker Catherine Jermolowitz
Tuesday, August 29th - 10:00am Seneca Room
Are you using your customer data to its fullest capability? Find out how to fully integrate your online customer portal with your enterprise software to streamline your sales and retention initiatives. Complete integration converts leads to customer accounts; processes new customer applications with service agreement and price protection enrollments; reduces accounts receivable; and delivers targeted marketing messages via email, text and on-portal display. See all that and more during this live demonstration of a Complete Integrated Customer Portal.
AMERIgreen Energy - You've Got Millennials All Wrong:
Here's How to Attract them as Customers & Grow Your Employee Base with Bioheat®
Speakers Steve McCracken & Aubrey Kreider
Tuesday August 29th - 12:45 Seneca Room
Millennials are the largest and most diverse generation. They are the next generation of homeowners and leaders. In the next 10 years their Baby Boomer parents will be retiring en masse and moving out of their homes, leaving opportunities for companies to gain Millennials as the next generation of homeowners and business leaders. In this session, you will learn about Millennials from two important aspects: how best to market to Millennials as customers with Bioheat®; and how to successfully utilize Bioheat® to sustainably grow your employee and customer base. We'll share stories of distributors that have successfully used Bioheat® as a foundation to grow their business and company culture.
If you do not want to attend the wine tour, the following options are available:
Watkins Glen International: Drive the Glen
Watkins Glen State Park
Captain Bill's Seneca Lake Cruises
Self-Guided Waterfall Tour
Watkins Glen Golf Course
Soaring Eagles Golf Course at Mark Twain State Park
Mention the Empire State Energy Conference to receive these special room rates: